TUP 2019 – Page 13 – MetaFacts TUP Client Portal

December 13, 2021October 10, 2022

Breadth of voice assistant usage

Dan Ness, Principal Analyst, MetaFacts, December 13, 2021

Actively using a voice assistant or smart speaker

This analysis focuses on those people who are actively using a voice assistant or smart speaker
- Have used a connected device to use a voice assistant within the previous month
  - Smartphone, PC, or tablet
- Have a smart speaker
Base: all online adults

Active voice assistant usage by platform – US

The overall use of a voice assistant or smart speaker has only slightly increased between 2019 and 2021
Smart speaker usage has grown the most among American online adults, rising from 11% in 2019 to 19% in 2021
Voice assistant usage with other connected devices has not changed markedly
Voice assistant usage with a smartphone continues to outpace smart speaker use

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December 8, 2021October 10, 2022

Technology profile of upper-income (>$150k) white male Americans

During the pandemic, socioeconomically advantaged groups changed their collection and usage of technology devices differently than historically disadvantaged groups. White male upper-income Americans already had higher-than-average technology device penetration. However, they have also been the first to reduce usage between 2020 and 2021. This TUPdate reports on this group’s status and change in connected devices by type – PCs, home PCs, work PCs, smartphones, game consoles, tablets, and feature phones. It also reports their work-from-home status, hourly device usage, number of devices, and market size.

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December 8, 2021October 10, 2022

On-device video and movie watching among socioeconomic groups

Smartphones, tablets, and PCs are increasingly used to watch movies and videos. However, it is a regressive activity, being done more often among socioeconomically disadvantaged than advantaged groups. This MetaFAQs reports on the share of Americans regularly using their connected devices to watch movies and videos both before the pandemic (TUP 2019) and through 2021. The groups being reported consider age group, employment status, household size, ethnicity, presence of children, educational attainment, and other socioeconomic factors.

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December 7, 2021May 12, 2023

VR headset adoption

VR headsets are slowly and unsteadily working their way onto the heads of online adults. This TUPdate shows how penetration has expanded (and contracted) since 2018. By reviewing the activities that VR headset users do with their other connected devices – smartphones, PCs, tablets, or game consoles – this TUPdate profiles just who these VR headset early adopters are. Their creative, fun, collaborative, and educational activities point the way to possible hotspots of VR headset adoption.

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December 6, 2021October 10, 2022

Technology profile of Black Americans aged 18-49

The COVID pandemic made clear many socioeconomic inequities between Americans, as the impact of the virus was felt differently in great part depending on their educational attainment, occupation, employment status, and other factors.
This TUPdate focuses on one segment – Americans aged 18 to 49 who identify as Black or African-American – reporting their market size and profiling their usage of connected devices, which devices they do or don’t use, how much they use them, and the intensity of changes since before the pandemic.

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December 1, 2021October 10, 2022

Technology profile of upper-income ($150k+) American full-time employees

The COVID pandemic made clear many socioeconomic inequities between Americans, as the impact of the virus was felt differently in great part depending on their educational attainment, occupation, employment status, and other factors.
This TUPdate focuses on one segment – Americans working full-time for an employer and with a household income of $150,000 or more per year – reporting their market size and profiling their usage of connected devices, which devices they do or don’t use, how much they use them, and the intensity of changes since before the pandemic.

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November 22, 2021November 13, 2023

Technology profile of Hispanic Americans aged 18-49

During the pandemic, socioeconomically advantaged groups changed their collection and usage of technology devices differently than historically disadvantaged groups. Age 18-49 Hispanic Americans have a higher-than-average share of technology devices than disadvantaged Americans as a group. This group has significantly increased its connected device usage between 2020 and 2021. This TUPdate reports on this group’s status and change in connected devices by type – PCs, home PCs, work PCs, smartphones, game consoles, tablets, and feature phones. It also reports their work-from-home status, hourly device usage, number of devices, and market size.

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November 17, 2021October 10, 2022

Technology profile of partnered American employed homeowner college graduates with children

During the pandemic, socioeconomically advantaged groups changed their collection and usage of technology devices differently than historically disadvantaged groups. Partnered American employed homeowner college graduates with children are a group that has many of the factors positively aligned with advantaged groups. This group has some of the highest penetration rates for technology products. This group significantly increased its collection of connected devices between 2020 and 2021, even while it already had more than the average advantaged American. This TUPdate reports on this group’s status and change in connected devices by type – PCs, home PCs, work PCs, smartphones, game consoles, tablets, and feature phones. It also reports their work from home status, hourly device usage, and market size.

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November 10, 2021October 10, 2022

Smartphone penetration by socioeconomic groups

How different are advantaged from disadvantaged Americans in whether or not they use a smartphone? How much has this changed since before the pandemic? How do historically socioeconomically advantaged groups such as high-income or college graduates compare to disadvantaged groups such as single parents, low-income, less-educated, elderly, or people of color? This TUP analysis reports on the penetration of smartphones within each socioeconomic group.

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November 3, 2021February 26, 2024

Trends in technology ecosystems

Among online Americans, Smartphones have reached the same penetration rate as PCs, partly due to some segments where PC usage has declined. Apple has propelled much of this growth, outpacing Android smartphones in nearly every segment. Windows PCs, while still dominant, have been gradually losing their lead and penetration rates among most segments. Usage of tablets has continued its slow decline, primarily due to lowered market penetration of iPads within most market segments.

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