TUP 2023 – Page 15 – MetaFacts TUP Client Portal

October 19, 2023October 22, 2023

Apple Mac laptops reach parity with Windows PCs among young Americans

Apple Mac laptops reach parity among Windows PCs among young Americans – For years, Microsoft Windows has led the PC market. Meanwhile, Apple’s MacOS has become particularly popular among US adults aged 18 to 24. Currently, in this age group, the usage of Windows and MacOS is nearly identical. It’s worth noting that this trend is specific to young Americans and doesn’t extend to adults in the UK, Germany, Japan, or China.

This MetaFAQs reports on the operating system family of the notebook/laptop actively used by online adults in the US, Germany, UK, Japan, and China. Report [TUP_doc_2023_1019_1824] in TUP Lenses: Devices; PCs; User Profile; Technology Ecosystems

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October 13, 2023October 19, 2023

Younger techies dominate? Seniors beg to differ

Younger techies dominate? Seniors beg to differ – Seniors, those aged 55 and above, represent a significant portion of online adults and bring a rich history of technological experience. Their journey began with enhancements in landlines and the dawn of pricey, less reliable mobile phones. They witnessed PCs evolve from hobbyist creations to essential tools for work, education, and daily tasks. Television expanded from just a few networks to the vastness of cable, with streaming emerging more recently in their tech narrative. This demographic adapted as technology milestones like the Apple II, email’s surge, and the decline of paper maps. Their long-standing tech experience offers a unique perspective and challenges the notion that younger generations solely drive technological innovation.

This MetaFAQs reports on the number of online adults aged 55 and over in the US, Germany, UK, Japan, and China. Report [TUP_doc_2023_1013_seni] in TUP Lenses: User Profile

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October 11, 2023October 18, 2023

Remote workers use their devices for the most hours

Remote workers use their devices for the most hours – Employees who work remotely tend to spend more time on their devices compared to those exclusively working from office locations. While the time spent on computers, smartphones, or tablets doesn’t directly equate to productivity, it may hint at heightened work activity, especially as remote work often translates to digital meetings. Notably, the difference in device usage hours is most prominent among workers in Japan and Germany. The disparity is most evident when comparing computer usage based on remote work status. This MetaFAQs reports on the mean and median number of hours employees in the US, Germany, UK, Japan, and China use their connected devices – computers, smartphones, and tablets, as well as with each device type. Report [TUP_doc_2023_1011_prod] in TUP Lenses: Devices; User Profile; Work/Life Balance

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October 9, 2023February 26, 2024

Gamers pass the halfway mark

Gamers pass the halfway mark – Over half of the online adults in the US, UK, and highly-educated segments in China regularly play games using their connected devices. While Generation Z leads in game-playing rates, it’s a popular activity across all age groups. Interestingly, there’s no single predominant device for gaming. Smartphones are more prevalent for gaming than consoles among adults in many countries, particularly among Gen X and Boomers. While gaming PCs are gaining traction, their presence is still less than most platforms, barring tablets. Notably, only a minority of Gen X and Boomer players prefer tablets over gaming PCs. This MetaFAQs provides the detailed penetration of game-playing activity, segmented by platform, country, and generation. Report [TUP_doc_2023_1009_game] in TUP Lenses: User Profile; Activities; Game Consoles, Gaming PCs, and Game-Playing

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October 7, 2023October 19, 2023

Apple Leads for 1st Device, Especially Among Gen Z

Apple Leads for 1st Device, Especially Among Gen Z – Among online adults, Apple devices are emerging as the most frequently used, surpassing Google and Windows ecosystems. This trend is particularly pronounced among Gen Z adults worldwide. Nearly 50% of global Gen Z adults rely on an Apple OS iPhone, iPad, or Mac as their main device. In the U.S., this statistic rises impressively, with two-thirds of online Gen Z adults favoring Apple. Among the highly-educated Gen Z elite in China, Apple holds a more challenged one-third share, yet this still outpaces both Google Android and Windows.

This MetaFAQs offers vital data, detailing the primary operating system choices of online adults. This information is invaluable for tech professionals, aiding them in understanding and navigating the evolving preferences of the digital population. Such insights are key for technology marketers, researchers, and analysts to strategize effectively in an ever-shifting tech landscape. Report [TUP_doc_2023_1007_genz] in TUP Lenses: PCs; Mobile Phones; Tablets; User Profile; Technology Ecosystems

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October 5, 2023February 28, 2024

Which Countries Lead in Remote Work Adoption?

The pandemic introduced a major shift in how employees work in addition to where they work. Although the quick response was necessary to maintain public health, some employers have sought to return remote employees to their workplace settings. Other employers have recognized the improved efficiency, productivity, and health of their employees, and have adapted to remote or hybrid work arrangements as part of their ongoing best practices. Many employees have found life-affirming benefits from even occasional remote work which has added to their resistance in returning to previous workplace-oriented practices. They report enjoying many benefits: reduced commuting times and expense, less time on work-appropriate wear, less time in meetings, as well as personal benefits such as managing family care. Also, many remote workers have already set up their remote working environment, many outfitted with computers, webcams, printers, and display monitors. They may be reticent to return to their workplace where employer-provided computers may not be as new as the ones employees are using at home.

This MetaFAQs reports on a vital statistic: the percentage and number of online adults that work remotely by country and also how often they do or do not work remotely. Report [TUP_doc_2023_1005_amwf] in TUP Lenses: User Profile; Work/Life Balance

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October 3, 2023October 17, 2023

American and German household size associated with device newness

Americans and Germans who live alone or with just one other person tend to have older devices compared to those in bigger households. For instance, 41% of Americans in households with four or more people got their main device in the last year. This is more than the 28% of Americans in smaller households of one or two people. This trend also holds true in Germany. But in the UK, Japan, and China, there’s less of a difference.

One factor behind this is that larger households often have kids. Having children in the household is linked to using technology more actively and being more open to new tech products and services. This MetaFAQs is based on TUP 2023 results.

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October 1, 2023December 1, 2023

More employees in large companies use a work printer

More employees in large companies use a work printer – Employees in larger companies are more likely to be actively using a work printer than employees with smaller employers. Somebody, somewhere, needs that paper printed. That the percentage would be higher among larger employers may seem at first to be a matter of company size. However, these TUP penetration statistics are based on responses per employee, not per employer. Active printing rates are also because larger companies tend to find it harder to change. Many are set in their ways, especially those adhering to defined procedures and practices. That’s not to suggest that printing on paper is a regressive practice. But, among many circles, it’s considered passé. Especially as digital transformation continues and a growing number of employees are using collaboration tools, paper forms and reports are facing downdrafts in usage.
This MetaFAQs reports on the percent of employees regularly using an employer-provided printer by the size of the employer. Report [TUP_doc_2023_1001_wpri] in TUP Lenses: Printers; User Profile

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September 29, 2023February 5, 2024

Peak smartwatch? Time for a strategy shift

Smartwatches have quickly gained popularity, gracing the wrists of millions. These devices offer more than just timekeeping and fitness monitoring; they’ve evolved into personal assistants. Users value their multi-functionality, utilizing them for calendars, health metrics, reminders, and more. In addition, they’ve become a symbol of modern luxury. However, the latest wave of TUP confirms that the smartwatch market penetration seems to have reached a peak or plateau. Now, it’s largely about replacing older models rather than attracting first-time users. Therefore, manufacturers need to adapt their strategies, focusing less on expanding their user base and more on meeting the needs of existing customers.

These TUP tables report on the number and percentage of online adults regularly using a smartwatch such as an Apple Watch. They also include the number who are planning to purchase one within the coming 12 months.

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September 28, 2023October 4, 2023

Employers finally updating home technology as employees move on

There’s a discernible trend in American workplaces: while many employees need to rely on personal devices for work, there’s an increasing tilt towards employer-provided technology. From 2021 to 2023, the percentage of employees using their home computer for work declined from 52% to 40%. This shift can foster enhanced protection of digital assets and boost collaboration. Furthermore, when employers provide the tools, it solidifies trust, as employees aren’t shouldering costs that effectively reduce compensation.

By 2023, 40% of American workers were using company-issued computers, a growth from 37% in 2021. However, there’s an emerging trend of employees not using computers at all for work, which increased from 29% to 35% in two years, while smartphone usage has risen. This shift holds implications for tech enterprises basing projections on dominant computer usage.

Lastly, employer-provided computers are becoming increasingly, if belatedly, updated. By 2023, 46% of employees using both personal and work computers found their work PC to be the more recent device, up from 42% in 2021. This progression indicates a commitment to providing current tech tools in professional settings.

This MetaFAQs reports on the percentage of American full-time and part-time employees who actively use a home computer for work-related activities, an employer-provided work computer, or the combination. It also compares the age of the employee’s home computer used for work with the age of the one supplied by the employer.

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