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Posted on January 28, 2024February 29, 2024 by Dan Ness

Glimmers of growth and replacement for US home printers

Hopes of growth for the American home printer market are resting in the inertia of the majority who are in a holding pattern. Just over half of American home printer users have a printer and are not planning to buy another in the next year. However, those in the market to buy a printer for the first time or replace an existing printer make up close to 10% of online Americans surveyed. This shows a slow but steady progression of printer use and purchase plans, despite the many who are holding onto their existing printers.

This MetaFAQs reports on the percentage of online adults actively using a home printer or who plan to purchase a home printer in the next 12 months. Growth and replacement plans are split by the active installed base of HP, Brother, Epson, and Canon home printer users. Report [TUP_doc_2024_0128_prre] in TUP Lenses: Printers; User Profile

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CategoriesMetaFAQs, Printers, TUP 2023, User Profile TagsAge, Age Groups, Boomers, Gen X, Gen Z, Generations, Home printers, Millennials, Penetration, Printers, Replacement rates

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