Home Apple computer usage by socioeconomic groups

Apple home computers grew in usage during the pandemic only to shrink below pre-pandemic levels. The shape and composition of the active Apple home computer user base shifted away from historically advantaged and younger Americans.

This TUPdate looks at the profile of American adults who currently use a personally owned home Apple computer along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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