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Posted on October 25, 2022November 13, 2023 by Dan Ness

Home notebook/laptop computer usage & plans by socioeconomic groups

Home notebooks became a darling of the pandemic as many Americans began working at home. After a surge, market penetration rates have dropped to pre-pandemic levels or below.

Historically disadvantaged groups have had the furthest retreat from regular home notebook use.

Looking ahead, the strongest purchase intentions are among older Adults – Millennials and Gen X. Fewer Gen Z adults are embracing computers, whether fixed or mobile, and Boomers are sticking with the ones they already have.

This TUPdate looks at the profile of American adults who currently use or intend to use a personally owned home notebook/laptop along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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CategoriesPCs, TUP 2018, TUP 2019, TUP 2020, TUP 2021, TUP 2022, TUPdates, User Profile TagsAdvantaged, Age, Age Groups, Apple, Boomers, Children, Computers, Digital equity, Disadvantaged, Employment status, Ethnicity, Gen X, Gen Z, Home PCs, Inequity, Laptops, MacBooks, Market penetration, Millennials, New PCs, Notebooks, Pandemic, Parents, PCs, Penetration, POC, Purchase intentions, Purchase plans, Seniors, Sociodemographics, Trends

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