Profile of Americans using Facebook – MetaFacts TUP Client Portal

Facebook is the legacy service of the Meta family. With a nearly two-thirds penetration rate, Facebook mirrors the American online population in many respects except two. Middle-aged and older female homemakers have the highest penetration rates. This MetaFAQs report briefly profiles American Facebook users by two vital demographic factors distinctive from the average American online adult: age group and age within gender, and employment status.

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Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.