Tag: Activities

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Devices used for work video calls

Work-related video calls had been growing in use even before the pandemic. Platforms such as Apple Facetime, and video calling services within Microsoft Teams and Zoom helped them come into regular use, even while employees have many other ways to communicate – email, text, and collaboration platforms like Slack and Microsoft Teams. Nearly between 30% and 46% of employees in the US, UK, Germany, and Japan regularly use one of their connected devices to make or receive work-related video calls. This MetaFAQs reports on the number of employees regularly using their connected devices for work-related video calls, detailing each device type used – smartphone, home PC, work PC, or tablet – by the size of their employer – <20 employees, 20-499 employees, or 500+ employees.

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Top listening activities by device type

Around the world, tech users are listening—to their devices, at least. Smartphones dominate listening activities, but many other devices, like PCs and tablets, also play a role. This MetaFAQs profiles all online adults who actively use their connected devices for specific listening & hearing activities. The report details which activities are being done by platform, showing how computers are used differently from smartphones or tablets. Active listeners number 209 million in the US (95% of online American adults), 54.6 million in Germany (94%), 44.2 million in the UK (94%), and 78.1 million in Japan (87%). Report [TUP_doc_2022_0129_list] in TUP Lenses: Consumer Electronics; Activities; Wearables, Hearables, Listening, and Speaking; Home Entertainment.

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Active game-players by platforms

Game consoles get most of the attention in the gaming market. Many more online adults actively play immersive or other games using their connected devices – smartphones, tablets, or computers – than use game consoles. Outside of the US, Windows PCs outnumber smartphones as the game-playing platform of choice, especially in Germany and Japan. This TUP analysis reports on the number of online adults actively playing immersive or other games by platform type and country.

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How Americans use devices in technology ecosystems

Technology ecosystems can be called truly unique when users actively use them differently than others. This TUP analysis reviews the activities American adults regularly do with their smartphones, computers, and tablets. It reports on the top 10 activities that are the most unique by ecosystem family – Windows, MacOS, ChromeOS; iOS and Android; and iPadOS and Android. Unique activities are defined as those with the widest range of use, where the difference is widest between the usage percentage between each given operating system family.

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Fun zone? The gap between game players and console use

The demand for playing games has gotten ahead of game consoles. More online adults play immersive or other games using their connected devices than regularly use a game console. The gap between what people do and what they have spells opportunity for game console makers and game makers alike. This MetaFAQs reports on the penetration rates of game consoles as compared to online adults that regularly play games using their connected devices – smartphones, computers, tablets, or game consoles. Results are reported by country and age group.

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How often are voice assistants being used?

Are voice assistants such as Apple Siri or Amazon Alexa in as widespread usage as imagined? How recently have online adults in the US, UK, Germany, and Japan used a voice assistant? How does voice assistant use compare when using a smartphone versus a computer? Between 26% and 38% of online adults in these countries have used a voice assistant with a smartphone, and between 10% and 13% used a computer. This MetaFAQs reports on the recency of voice assistant usage among online adults in the US, the UK, Germany, and Japan. It further splits smartphone and computer usage by the age group of Americans.

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What are the major listening activities across countries?

Who’s listening? And to what? Most online adults report having used any connected device for specific listening and hearing activities within the previous month (ranging from 87-95% of online adults, depending on country). Regularly making personal phone calls dominates as the most popular listening activity in every country surveyed, and video calls have reached the halfway mark.

This MetaFAQs reports on listening activities (including phone calls, videos/movies, video calls, music/radio/podcasts, television, video games, video meetings, voice assistants, and voice memos) by country: the US, UK, Germany, and Japan in 2021.

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Profile of American Microsoft game console users

Truly active gamers love their game consoles, including Microsoft’s Xbox. However, that love is not exclusive since a fifth of Microsoft’s game console users also use a Nintendo, and a fifth uses a Sony game console. Microsoft has only reached 14% of all online Americans, primarily among younger males. This MetaFAQs report profiles American Microsoft game console users by several critical demographic and behavioral factors distinctive from the average American online adult: age group and age within gender, employment status, household size, life stage, and mix of technology ecosystems. Further, it details the percentage who use a VR headset and those who play games with a smartphone, PC, gaming PC, or tablet.

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Profile of American Nintendo game console users

While 19% of all online Americans use any Nintendo game console, penetration is highest among the youngest male and female adults. This MetaFAQs report profiles American Nintendo game console users by several critical demographic and behavioral factors distinctive from the average American online adult: age group and age within gender, employment status, household size, and life stage. Further, it details the percentage who use a VR headset and those who play games with a smartphone, PC, gaming PC, or tablet. Also, it reports on the competitive mix, with the percentage of American Nintendo game console users using Sony and Microsoft game consoles.

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