MetaFacts TUP/Technology User Profile analysis results for subscribers
Almost a quarter of all online American adults print recipes. And although the age skews higher, this is not always the case. Gender plays a role to an extent, but much less so in the younger age groups.
This MetaFAQs reports on online American adults in 2021 who print recipes based on age, age and gender, employment status, and life stage.
Work-related video conferences had been growing in use even before the pandemic. Platforms such as Microsoft Teams, Zoom, and Webex solidified their prominence, even while employees have many other ways to communicate – email, text, and collaboration platforms like Slack and Microsoft Teams. Nearly between 33% and 43% of employees in the US, UK, Germany, and Japan regularly use one of their connected devices to participate in work-related video group meetings. This MetaFAQs reports on the number of employees regularly using their connected devices for work-related video group meetings, detailing each device type used – smartphone, home PC, work PC, or tablet – by the size of their employer: <20 employees, 20-499 employees, or 500+ employees.
Facebook [Meta] has announced a move towards a metaverse. The current age profile of Facebook’s current active users is much older than most other leading networks. This TUP analysis profiles the age distribution of active users of Facebook, Instagram, WhatsApp, these three netted together, SnapChat, Pinterest, and Nextdoor.
Meta’s three main properties—Facebook, Instagram, and WhatsApp—have been waning in popularity from 2016 to 2021 among online adults. A major contributor to this is the younger generation, especially when it comes to use of Meta’s former namesake, Facebook.
This TUPdate reports on Meta’s active American users of Facebook, Instagram, WhatsApp, and any of the three (net) from 2016 to 2021. This report also considers younger online adults (aged 18-24) in the US and Germany.
Despite the increasing presence of navigation assistance across many devices—and cars—nearly 1 out of 5 Americans still print maps or directions.
This MetaFAQs reports on those online Americans in 2021 who print maps or directions by age group, age and gender, employment status, life stage, technology ecosystem involvement, and technology ecosystem entrenchment.
Work-related video calls had been growing in use even before the pandemic. Platforms such as Apple Facetime, and video calling services within Microsoft Teams and Zoom helped them come into regular use, even while employees have many other ways to communicate – email, text, and collaboration platforms like Slack and Microsoft Teams. Nearly between 30% and 46% of employees in the US, UK, Germany, and Japan regularly use one of their connected devices to make or receive work-related video calls. This MetaFAQs reports on the number of employees regularly using their connected devices for work-related video calls, detailing each device type used – smartphone, home PC, work PC, or tablet – by the size of their employer – <20 employees, 20-499 employees, or 500+ employees.
Around the world, tech users are listening—to their devices, at least. Smartphones dominate listening activities, but many other devices, like PCs and tablets, also play a role. This MetaFAQs profiles all online adults who actively use their connected devices for specific listening & hearing activities. The report details which activities are being done by platform, showing how computers are used differently from smartphones or tablets. Active listeners number 209 million in the US (95% of online American adults), 54.6 million in Germany (94%), 44.2 million in the UK (94%), and 78.1 million in Japan (87%). Report [TUP_doc_2022_0129_list] in TUP Lenses: Consumer Electronics; Activities; Wearables, Hearables, Listening, and Speaking; Home Entertainment.
Game consoles get most of the attention in the gaming market. Many more online adults actively play immersive or other games using their connected devices – smartphones, tablets, or computers – than use game consoles. Outside of the US, Windows PCs outnumber smartphones as the game-playing platform of choice, especially in Germany and Japan. This TUP analysis reports on the number of online adults actively playing immersive or other games by platform type and country.
Although the pandemic increased tech use in many areas, tablet gameplay was not one of them. 2020 saw a steep drop in tablet gaming, with a slow resurgence in 2021—a stronger rebound among some groups more than others. This MetaFAQs profiles all online adults who use tablets to play games. This analysis considers online tablet game players by life stage with a look at tablet users in the United States and globally. Report [TUP_doc_2022_0127_tabl] in TUP Lenses: Tablets; Activities; User Profile; Game Consoles, Gaming PCs, and Game-Playing.
Technology ecosystems can be called truly unique when users actively use them differently than others. This TUP analysis reviews the activities American adults regularly do with their smartphones, computers, and tablets. It reports on the top 10 activities that are the most unique by ecosystem family – Windows, MacOS, ChromeOS; iOS and Android; and iPadOS and Android. Unique activities are defined as those with the widest range of use, where the difference is widest between the usage percentage between each given operating system family.