Tag: Apple

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Breadth of voice assistant usage

Dan Ness, Principal Analyst, MetaFacts, December 13, 2021

Actively using a voice assistant or smart speaker

  • This analysis focuses on those people who are actively using a voice assistant or smart speaker
    • Have used a connected device to use a voice assistant within the previous month
      • Smartphone, PC, or tablet
    • Have a smart speaker
  • Base: all online adults

Active voice assistant usage by platform – US

  • The overall use of a voice assistant or smart speaker has only slightly increased between 2019 and 2021
  • Smart speaker usage has grown the most among American online adults, rising from 11% in 2019 to 19% in 2021
  • Voice assistant usage with other connected devices has not changed markedly
  • Voice assistant usage with a smartphone continues to outpace smart speaker use
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Profile of Americans playing games using a connected device

Game-playing is more widespread than many people realize; a regular activity of 128.8 million online Americans. Those who only follow game consoles may not realize the extent of game-playing extending to smartphones, PCs, and tablets. Game-playing is an everyday activity for 59% of online Americans. This MetaFAQs profiles the group of game-players using connected devices, detailing the critical demographic and behavioral factors distinctive from the average American online adult: age, age within gender, employment status, household size, and life stage.

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Profile of American tablet game players

For most Americans, tablets are used for passive activities, from watching videos to web browsing. Game-playing is a regular activity for many. This MetaFAQs profiles the group of tablet game-players, representing 11% of online Americans, detailing the critical demographic and behavioral factors distinctive from the average American online adult: age, gender, age within gender, life stage, and number of PCs used.

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Top activities across platforms [TUPdate]

There are certain activities that transcend form factors, such that they are popular with every type. This TUPdate identifies regular activities that are high on the list for smartphones, PCs, and tablets, those popular on two of the three, or unique to one type.

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Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.
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