Computers – Page 5 – MetaFacts TUP Client Portal

December 7, 2023November 15, 2023

Nearly three of four Gen Z Americans use at least one Apple device

Apple has expanded into the two latest generations of online adults around the world. In every country surveyed, more than half of online adults are regularly using at least one major Apple product: an iPhone, an iPad, or a Mac. Among the earlier generations with millennials and Boomer/Silent adults, global penetration is 40%, and in the US it nears 50%.
This MetaFAQs reports on the percentage of online adults by age generation and country who are using one or more Apple devices – a smartphone, tablet, or computer. It also details how many Apple devices each age generation is using. Report [TUP_doc_2023_1207_appl] in TUP Lenses: Devices; PCs; Mobile Phones; Tablets; User Profile; Technology Ecosystems

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November 27, 2023November 3, 2023

One in three Gen Z Americans have a new PC, unlike Boomers

One in three Gen Z Americans have a new PC, unlike Boomers – Experienced generations replace PCs less frequently than newer users, especially in the US, UK, and Germany. However, Japan and China’s Gen X started with computers later. Notably, Gen Z shows a strong inclination towards using the latest computers. Report [TUP_doc_2023_1127_newp] in TUP Lenses: Devices; PCs; User Profile

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November 25, 2023November 2, 2023

Half of Americans use a smartphone for work

Half of Americans use a smartphone for work – Over half of online American adults utilize smartphones for various work tasks, from emails to videoconferencing. One in six American workers relies solely on a smartphone. Another quarter have all three: a smartphone, computer and tablet, and 80% of these rely on smartphones for work activities. Interestingly, half lack employer-provided computers.

This MetaFAQs reports on the percentage of online adults regularly using a smartphone for work-related activities. Report [TUP_doc_2023_1125_spwr] in TUP Lenses: Mobile Phones; Activities; Communication; Work/Life Balance

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November 21, 2023November 2, 2023

Home computer use is age-skewed; whether youngest, younger, or older varies by country

Home computer use is age-skewed; whether youngest, younger, or older varies by country – Home computers are not used as readily by all age groups. There are wide age differences in most countries due to engrained habits, replacement by smartphones, and socioeconomics.
This MetaFAQs reports on the installed base of home computers among online adults in the US, UK, Germany, Japan, and China, split by user age group. Report [TUP_doc_2023_1121_pcag] in TUP Lenses: PCs; User Profile

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October 19, 2023October 22, 2023

Apple Mac laptops reach parity with Windows PCs among young Americans

Apple Mac laptops reach parity among Windows PCs among young Americans – For years, Microsoft Windows has led the PC market. Meanwhile, Apple’s MacOS has become particularly popular among US adults aged 18 to 24. Currently, in this age group, the usage of Windows and MacOS is nearly identical. It’s worth noting that this trend is specific to young Americans and doesn’t extend to adults in the UK, Germany, Japan, or China.

This MetaFAQs reports on the operating system family of the notebook/laptop actively used by online adults in the US, Germany, UK, Japan, and China. Report [TUP_doc_2023_1019_1824] in TUP Lenses: Devices; PCs; User Profile; Technology Ecosystems

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October 9, 2023February 26, 2024

Gamers pass the halfway mark

Gamers pass the halfway mark – Over half of the online adults in the US, UK, and highly-educated segments in China regularly play games using their connected devices. While Generation Z leads in game-playing rates, it’s a popular activity across all age groups. Interestingly, there’s no single predominant device for gaming. Smartphones are more prevalent for gaming than consoles among adults in many countries, particularly among Gen X and Boomers. While gaming PCs are gaining traction, their presence is still less than most platforms, barring tablets. Notably, only a minority of Gen X and Boomer players prefer tablets over gaming PCs. This MetaFAQs provides the detailed penetration of game-playing activity, segmented by platform, country, and generation. Report [TUP_doc_2023_1009_game] in TUP Lenses: User Profile; Activities; Game Consoles, Gaming PCs, and Game-Playing

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September 28, 2023October 4, 2023

Employers finally updating home technology as employees move on

There’s a discernible trend in American workplaces: while many employees need to rely on personal devices for work, there’s an increasing tilt towards employer-provided technology. From 2021 to 2023, the percentage of employees using their home computer for work declined from 52% to 40%. This shift can foster enhanced protection of digital assets and boost collaboration. Furthermore, when employers provide the tools, it solidifies trust, as employees aren’t shouldering costs that effectively reduce compensation.

By 2023, 40% of American workers were using company-issued computers, a growth from 37% in 2021. However, there’s an emerging trend of employees not using computers at all for work, which increased from 29% to 35% in two years, while smartphone usage has risen. This shift holds implications for tech enterprises basing projections on dominant computer usage.

Lastly, employer-provided computers are becoming increasingly, if belatedly, updated. By 2023, 46% of employees using both personal and work computers found their work PC to be the more recent device, up from 42% in 2021. This progression indicates a commitment to providing current tech tools in professional settings.

This MetaFAQs reports on the percentage of American full-time and part-time employees who actively use a home computer for work-related activities, an employer-provided work computer, or the combination. It also compares the age of the employee’s home computer used for work with the age of the one supplied by the employer.

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September 27, 2023October 20, 2023

Adulting Millennials prioritize computers

As Millennials transition into adulthood “aka adulting” they have moved from their pioneering smartphone focus and shifted more of their attention towards personal computers. At present, they spend more hours on PCs than any other age generation. One primary reason for this shift is the prevalent use of PCs for work-related activities. But it’s not just about work; their technological expertise, honed over years, plays a significant role. Millennials possess a unique mastery of modern technology, making them device-agnostic. They prioritize functionality over device type loyalty. Furthermore, their preference for larger screens makes PCs an ideal choice. These devices offer bigger displays and multitasking capabilities, which often surpass those of smartphones or tablets, especially for collaboration and web-based meetings. This MetaFAQs reports the number the weekly hours each age generation – Gen Z, Millennials, Gen X, and Boomers/Silent – uses a computer. Report [TUP_doc_2023_0927_mill] in TUP Lenses: PCs; User Profile

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September 21, 2023October 17, 2023

The active base of computer and printer users is declining

The world is shrinking, at least in terms of the share of adults using computers and printers. While both the computer and printer industries have enjoyed a growth-oriented mentality for decades, that orientation has slowed. Accepting this reality means that technology marketers need to orient towards replacement markets where users are focused on replacing or enhancing the technology they have. Also, it means that fewer users are first-time or new to technology. Instead, the base of users has experience that is deepening and lengthening. This MetaFAQs reports on the penetration of computers and printers among online adults in the US, Germany, UK, Japan, and China from 2021 through 2023. Report [TUP_doc_2023_0921_decl] in TUP Lenses: PCs; Printers

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September 6, 2023October 4, 2023

Replacement versus growth markets

The dynamics of replacement markets are very different from those dominated by 1st-time buyers or others that primarily include users holding onto their technology. Each technology product is in its unique phase of adoption, with very different positions for smartphones, computers, tablets, and smartwatches.

This TUPdate details consumers’ purchase intentions in the US, Germany, the UK, and Japan. The products analyzed include computers, tablets, smartwatches, printers, and others. For each product category, the analysis splits users into four categories: replacing or adding to what they have, 1st-time buyers, those actively using the technology without plans to update it, and the uninvolved.

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