MacOS – MetaFacts TUP Client Portal

July 23, 2024October 12, 2024

The shock undermining monoculture or ecosystem dominance

The recent cybersecurity event involving Microsoft and Crowdstrike garnered much attention. It also renewed concern among consumers who may worry their Windows devices will be next to fail.

This TUPdate double-clicks on the devices people use in addition to a single computer, smartphone, or tablet. It splits out the share of online adults around the world (in the US, Germany, UK, Japan, and China) who use a computer, Windows 11 PC, Windows 10 or earlier PC, or Apple computer by the percentage of those who use other devices such as iPhones or Android tablets. It splits out the share of smartphone, iPhone, and Android smartphone users who use computers with Windows 11, 10, or earlier versions, Apple computers, iPads, or Android tablets. It also reports the multi-year shift in how many devices people use regularly. Report [TUP_doc_2024_0723_mono] in TUP Lenses: Devices; PCs; Mobile Phones; Tablets; Technology Ecosystems

This content is for subscribers only.
Join Now

Already a member? Log in here

Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.

March 7, 2024June 11, 2024

Apple’s consistently youthful multi-product customers

Across the US, UK, and China, adults actively use an average of 0.9 Apple OS devices (iPhones, iPads, or Macs). Users in the US consistently lead in the number of Apple devices in use, while the UK has shown the highest recent increase. Germany’s average is lower but has risen since 2017. Younger adults have more Apple devices on average, and successively older adults use fewer. Notably, German adults aged 18 to 24 have the highest mean number of devices, a sharp increase since 2021.

This MetaFAQs reports on the percentage of adults with two or more Apple OS devices from 2017 to 2023, revealing market penetration trends. The statistics are split by country and age group. Report [TUP_doc_2024_0307_2apt] in TUP Lenses: Devices; PCs; Mobile Phones; Tablets; User Profile; Technology Ecosystems

This content is for subscribers only.
Join Now

Already a member? Log in here

February 23, 2024May 31, 2024

The widening generational divide in Apple computer usage

If Apple hasn’t earned Boomers’ attention, despite decades of marketing and use among a strong if small core, then Apple can claim a generational victory at least among Gen Z. Over the last five years, Generation Z adults have had the highest penetration rate for Apple’s computers among every country surveyed. Furthermore, Apple’s Gen Z share has grown among Americans, Japanese, Chinese, and especially strongly among Germans. To be fair, Apple has seen gains among some other generations and countries, although these are modest compared to Gen Z’s acceptance rates.

This MetaFAQs reports on the percentage of computer users using an Apple computer split by generation and country. Report [TUP_doc_2024_0223_ymat] in TUP Lenses: PCs; User Profile; Technology Ecosystems

This content is for subscribers only.
Join Now

Already a member? Log in here

February 16, 2024May 23, 2024

Apple’s wavering global reach among youth

Apple has historically targeted and appealed to younger adults, starting with Apple home computers. While this market segment remains vital to Apple, only a fraction of adults aged 18 to 24 across multiple countries actively use an Apple home computer. Also, the penetration rate has been wavering. Younger adults are increasingly using smartphones for many activities instead of home computers. Also, many members of this age group are changing their life circumstances, as students or in their employment status. Still, in most countries surveyed, this age group has higher market penetration than older adults.

This MetaFAQs reports on the percentage of adults actively using an Apple home computer by country (the US, Germany, the UK, Japan, and China) and age group (18-24, 25-34, 35-49, and 50+). Report [TUP_doc_2024_0216_yapt] in TUP Lenses: PCs; User Profile; Technology Ecosystems

This content is for subscribers only.
Join Now

Already a member? Log in here

February 13, 2024April 24, 2024

Apple deepens its loyalty in Germany and the UK

One hallmark of Apple’s success with its technology ecosystems is the breadth of Apple products that customers use. Using the most straightforward measure of market penetration—those adults who use at least one Apple product—Apple shows stable market penetration globally and in the US, the UK, Germany, and Japan. Looking one level deeper, the share of customers using two or more Apple OS devices shows a similar pattern, a positive sign for Apple. User penetration trends in China are less optimistic.

This MetaFAQs reports on the percentage of online adults using one or more Apple OS devices—an iPhone, iPad, or MAC—and those using two or more Apple OS devices. The data is split by country. Report [TUP_doc_2024_0213_aplt] in TUP Lenses: Technology Ecosystems; PCs; Mobile Phones; Tablets

This content is for subscribers only.
Join Now

Already a member? Log in here

February 2, 2024May 20, 2024

Three-fourths of American Gen Z adults use an Apple device, up from two-thirds, while the UK has the reverse trend

Anchoring Apple’s market strength is its technology ecosystem, primarily when more than one Apple device is used with another. One of the most basic market metrics of Apple’s progress is whether an adult is using at least one Apple OS device – an iPhone, an iPad, or a Mac.

This MetaFAQs reports on the percentage of online adults actively using at least one Apple OS device, split by country and age generation. Report [TUP_doc_2024_0202_appt] in TUP Lenses: User Profile; Technology Ecosystems; Devices; Mobile Phones; Tablets; PCs

This content is for subscribers only.
Join Now

Already a member? Log in here

January 9, 2024December 5, 2023

The generational divide in Apple computer usage

Apple’s marketing has long emphasized a youthful image with high design standards, factors that have most strongly appealed to younger adults. At the same time, older generations often rely on the brands and products that they are familiar with, and in the specific case of computers, this includes a higher share of Windows computers. Gen Z, in particular, has a higher share of devices that connect through social media, and they often identify themselves as being different from other generations. These and other factors make Apple computers more popular among younger adults.
This MetaFAQs reports on the percentage of online adults in the US, UK, Germany, Japan, and China who use an Apple computer, split by age generation. Report [TUP_doc_2024_0109_ymac] in TUP Lenses: PCs; User Profile; Technology Ecosystems

This content is for subscribers only.
Join Now

Already a member? Log in here

January 1, 2024March 22, 2024

Young Americans fully embrace MacBooks for the first time

Apple Mac laptops reach parity among Windows PCs among young Americans – Apple’s MacBooks have been squarley marketed towards younger adults for many years. Only in 2023 can it be said that Apple caught up to Windows, with Apple’s share of active users aged 18 to 24 having basically the same share as Microsoft’s. Apple’s growth has been taking place slowly and steadily since 2017.

This MetaFAQ reports on the percentage of adult notebook/laptop users using either an Apple or Windows notebook/laptop, detailed by age group and country. Report [TUP_doc_2024_0101_182t] in TUP Lenses: Devices; PCs; User Profile; Technology Ecosystems

This content is for subscribers only.
Join Now

Already a member? Log in here

December 27, 2023February 22, 2024

Apple’s uneven global reach among youth

Apple has a history of marketing towards younger people or those aspiring to have a more youthful image. That has borne fruit, as demonstrated by the higher penetration rates of Apple products and services. Apple’s line of Macintosh computers acquired with personal funds for home use has higher penetration rates among younger adults than among older ones. However, this pattern is not true across all countries surveyed.
This MetaFAQs reports on the percentage of online adults using an Apple home computer within age groups in the US, UK, Germany, Japan, and China. Report [TUP_doc_2023_1227_yapl] in TUP Lenses: PCs; User Profile; Technology Ecosystems

This content is for subscribers only.
Join Now

Already a member? Log in here

December 25, 2023January 18, 2024

Apple Grows as 1st Device, Especially Among Gen Z

Apple cannot claim to be the dominant primary device of adults in the US, Germany, the UK, Japan, or China. However, among Gen X adults, Apple has the clear majority, and the percentage using an iOS, iPadOS, or MacOS device has been growing. Other generational age groups – millennials, Gen X, and the Boomer/Silent generations – have also increased their share primarily using an Apple OS device.

This MetaFAQ reports on the percentage of online adults using an Apple OS device – an iPhone with iOS, an iPad with iPadOS, or an Apple computer with MacOS – split by country and generational age group. Report [TUP_doc_2023_1225_gent] in TUP Lenses: PCs; Mobile Phones; Tablets; User Profile; Technology Ecosystems

This content is for subscribers only.
Join Now

Already a member? Log in here