Trends – Page 5 – MetaFacts TUP Client Portal

January 30, 2024September 25, 2024

Game console usage sags among each generation; not game over among Gen Z

Game consoles have been a fixture among a sizable portion of adults for decades, although each earlier generation continues to lose interest. Since 2018, fewer adults in later generations have actively used a game console with each passing year.

This MetaFAQs reports on the multi-year change in the percentage of online adults in the US, Germany, the UK, Japan, and China who actively use a game console, split by age generation. Report [TUP_doc_2024_0130_cont] in TUP Lenses: User Profile; Activities; Game Consoles, Gaming PCs, and Game-Playing; Home Entertainment

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January 29, 2024May 20, 2024

Remote worker dominance trends downwards slightly in many countries

Remote workers make up nearly half of online workers in the US, Germany, and the UK. In Japan, remote working rates are lower, and among China’s socioeconomically elite online workers, the rates are higher. Smaller employers generally have the highest percentage of workers working remotely, although the pattern is not significantly different among medium and large employers. Remote working rates in 2023 are slightly lower in 2023 than in 2022, although not substantially so.

This MetaFAQs reports on the number of online adults working remotely in the US, Germany, the UK, Japan, and China, split by the employer’s size. Report [TUP_doc_2024_0129_remt] in TUP Lenses: User Profile; Work/Life Balance

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January 26, 2024September 25, 2024

Productivity is increasingly lead by smartphones and younger adults

People use connected devices to be productive, actively engaging in a broad set of activities spread among their various devices. The use of smartphones for productivity is growing while the use of computers has flattened or is even in decline. Younger adults have embraced productivity activities, although Gen X and millennials use different types of devices to get things done.
This MetaFAQs reports on the number and percentage of online adults who regularly perform a set of productivity activities, from work file collaboration to appointment scheduling. These results are further split by mean age and generation and trended by age and device type for Americans from 2020 through 2023. Report [TUP_doc_2024_0126_prod] in TUP Lenses: Activities, Mobile Phones, PCs, User Profile, Devices, Communication

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January 25, 2024September 25, 2024

Printer market highlights and trends

The printer market enjoyed an early pandemic bump, but the long-term decline in printer use has returned, following the decline in computer use and the increase in smartphone, cloud, and social network usage. The latest generation – Gen Z – has not embraced printing, and when they do print, it’s often with a borrowed printer or printing service. A focus on certain groups of productivity and classic printing activities may renew attention to printing.

This TUPdate presentation highlights trends in the market demand for printers and printing, drawing on results from TUP in 2010 to the present, which are based on surveys of over 105,000 American online adults. In addition to printer-specific brands and printing activities, it includes the long-term trends affecting printers. These trends include: the growing shift to smartphone use, the declining use of personal computers, and the habits and preferences of later generations (Gen Z) versus those of earlier generations (Boomers and Silent Generation). It provides a review of printers in the market, who’s using them, why they’re using them (or not), and how forces in the economy and long-term trends in technology usage have an impact on the printer market. Report [TUP_doc_2024_0125_prtr] in TUP Lenses: Printers; Activities; User Profile

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January 24, 2024September 25, 2024

Game playing is widespread, although platform choices vary by generation

Playing games on an active, if casual, basis continues to be widespread, even as the choice of platforms is shifting. The worldwide and American trend away from regular PC use is affecting game playing and entertainment as much as productivity and creative activities. This year marks the first time that more American game players use a game console than a home PC.

This MetaFAQs reports on the number and percentage of online adults who regularly play immersive/action or other games using connected devices: a game console, home PC, gaming PC, primary PC, or smartphone. American adults are detailed by age generation and life phase: comprised of generation with educational and employment status. Report [TUP_doc_2024_0124_gami] in TUP Lenses: Activities, Game Consoles, Gaming PCs, and Game-Playing

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January 21, 2024March 19, 2024

Most remote workers expect remote work next year

Who will be right—the employers or the employees? Nearly all workers currently working remotely expect to be working remotely in one year. While the majority expect a hybrid arrangement, a sizable number expect to be always working remotely. Americans have the strongest expectations of always working from home.

This MetaFAQs reports on the percentage of remote workers who expect to always work from home in one year, to never work remotely, and those who expect some hybrid remote work status. This is detailed by countries surveyed: the US, Germany, the UK, Japan, and China. Report [TUP_doc_2024_0121_fwft] in TUP Lenses: User Profile; Work/Life Balance

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January 16, 2024May 20, 2024

Game consoles continue among the young at heart after an early pandemic surge

The active use of a game console is primarily the domain of younger adults. However, the entertainment devices are not limited to the youngest adults as market penetration remains nearly as high among 40-somethings as among the age 18 to 24 adult. Following the onset of the pandemic, game console penetration reached new highs among most age groups and countries, only to settle back towards historical levels.

This MetaFAQs reports on the percentage of online adults actively using a game console split by age group and country. Report [TUP_doc_2024_0216_yapt] in TUP Lenses: User Profile; Game Consoles, Gaming PCs, and Game-Playing

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January 15, 2024May 20, 2024

Smartphone replacement delays widespread across many countries and generations

Across the US, Germany, Japan, and China, a declining share of adults acquired smartphones in the prior year. Only in the UK have we seen a recent expansion of smartphone buyers. Gen Z adults are showing the widest variation, partly due to their rapidly shifting employment statuses and financial situations since the onset of the pandemic.

This MetaFAQs reports on the percentage of online adults who have acquired a smartphone in the prior 12 months split by country and age generation. Report [TUP_doc_2024_0115_spnt] in TUP Lenses: Mobile Phones; User Profile

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January 1, 2024March 22, 2024

Young Americans fully embrace MacBooks for the first time

Apple Mac laptops reach parity among Windows PCs among young Americans – Apple’s MacBooks have been squarley marketed towards younger adults for many years. Only in 2023 can it be said that Apple caught up to Windows, with Apple’s share of active users aged 18 to 24 having basically the same share as Microsoft’s. Apple’s growth has been taking place slowly and steadily since 2017.

This MetaFAQ reports on the percentage of adult notebook/laptop users using either an Apple or Windows notebook/laptop, detailed by age group and country. Report [TUP_doc_2024_0101_182t] in TUP Lenses: Devices; PCs; User Profile; Technology Ecosystems

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December 10, 2023January 12, 2024

Printer activity trends in US, Germany, UK, Japan, and China

Printer activity has declined around the world – in the US, Germany, UK, Japan, and China – even as printers are an active part of the majority of online adults. Printing activities include printing documents, web pages, reports, presentations, personal records, and even recipes. However, it’s important to note that not all online adults are actively engaged in this practice. The extent of printer usage varies considerably from one country to another, and this variation carries substantial implications for both printer manufacturers and the suppliers of consumables like ink, toner, and paper.

To provide valuable insights into this trend, we present the TUP tables 410 PRxCOUNTRY from 2017 through 2023, which offer a comprehensive overview of printer usage among online adults in five key markets: the United States, Germany, the United Kingdom, Japan, and China. This data encompasses the percentage of individuals in each country who have utilized a printer in the preceding 90 days, along with detailed information on the number of printers they have employed. Report [TUP_doc_2023_1210_prpt] in TUP Lenses: Printers

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