MetaFacts TUP/Technology User Profile analysis results for subscribers
The major technology ecosystems have each captured different market segments. This TUP MetaFAQs report details the current market penetration of Windows, Apple OS devices, and Google OS devices by age group, and work-from-home status within the US and across the US, UK, Germany, and Japan.
One measure of an ecosystem’s breadth is its market penetration. This MetaFAQs splits out the percentage of online adults using major OS families and form factors – such as Windows PCs and iPhones – by country and by age and employment status.
Windows, Apple, and Google (Android, Chromebook) are each stronger or weaker by form factor and country. This MetaFAQs reports on the share of each OS ecosystem by country and within the US, by age group.
The major PC makers have attracted very different sets of customers, with some brands being used primarily by younger people and others more like someone’s father’s brand. This MetaFAQs report profiles the users of home PCs by brand and age group, showing the percentage of users in the US as well as collectively across the US, UK, Germany, and Japan.
The market penetration of Windows OS, Apple OS, and Google OS devices varies considerably by country. This MetaFAQs reports on each OS ecosystem’s active market penetration and splits out American users by age group.
Worldwide, smartphones have grown to be the primary device used the most by nearly half of online adults. Among American adults, PC usage continues to lead, although the gap has narrowed.
College students are visible users of technology devices. During the pandemic, their collection of actively used devices has shifted slightly. Worldwide, Windows PCs are the leading device followed by iPhones, which are reaching more students. Among Americans, Apple OS devices top the list, partly due to broader iPhone penetration.
Apple’s PC/Mac penetration has grown while Windows has shrunk. Globally, iPhone penetration has grown as Androids have subsided – both have been stable among online Americans. Globally, iPad penetration has withdrawn as have non-Apple tablets.
How loyal are customers to their operating systems?
This TUPdate reports on market penetration status of broad technology ecosystems—that is, how loyal (or not) customers are when it comes to their operating system. In this analysis, MetaFacts measures the market’s adoption of the three prominent operating system families: Microsoft Windows, Google Android/Chrome OS, and Apple iOS/iPadOS/MacOS.
How much of a factor does age play in technology adoption and use? Are tech trends among younger generations a sign of what’s to come?
This TUPdate investigates the differences and similarities among age groups regarding which technology devices people use, how new those devices are, and how they use them. The online adults measured in this report range from ages 18-24, 25-34, 45-54, 55-64, and 65+ across the US, Germany, the UK, and Japan.