Background:
Lenovo continues to champion the well-established ThinkPad brand of mobile computers, maintaining its reach into both commercial and consumer markets.
Many employees, especially information workers, continue working remotely, and a robust share of employers have supported them with work notebooks.
And, Lenovo has managed to attract a unique set of users and employers.
However, as Lenovo and its competitors seek to advance their offerings and delight employees – and the decision-makers who choose which computer brands and models to outfit employees with – they face the challenge that comes with a less-involved workforce.
Approach:
This one-time TUP data cut profiles active employed computer users by those using Lenovo versus users of any other work computer brand. We profile the age of computers in active use, a comprehensive demographic profile of current customers and usage levels in hours and breadth of activities. MetaFacts further identifies the activities conducted most often, including remote work status. Furthermore, we profile the AI attitudes and behaviors of Lenovo and non-Lenovo work computer users.
These results are based on the MetaFacts TUP/Technology User Profile 2024 datasets. Of these, 2,340 respondents represent employed online adults in the US, Germany, the UK, and Japan who actively use a work/employer-provided computer.
The TUP data cut features a set of standardized cross-tabulations from TUP/Technology User Profile 2024 in Excel format. It also includes a topline summary.
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