Profile of Americans actively using Alexa voice assistant

Being able to control one’s environment by simply speaking was well-popularized in the 1960’s through the television series Star Trek. Within the last decade, Amazon jumped in with its voice assistant and smart speaker offerings as have rivals Apple, Google, and others. Currently, only one in ten American adults regularly use Amazon Alexa. This MetaFAQs profiles American active Amazon Alexa users by several critical demographic and behavioral factors distinctive from the average American online adult: age group and age within gender, employment status, presence of children, life stage, number of home PCs used, and mix of technology ecosystems.

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