Smartwatches are about more than telling the time. Apple Watch has made its most substantial inroads among employed Americans, with children and neither the youngest nor the oldest adults. This MetaFAQs profiles the 32.7 million (17%) online Americans actively using an Apple Watch, detailing the critical demographic and behavioral factors that distinguish them from the average American online adult: age, age within gender, employment status, household size, life stage, number of home PCs, and technology ecosystems.
Profile of Americans who wear an Android/WearOS smartwatch
Is wristwear the next biggest trend in device use? Where do Android/WearOS smartwatches rank in this trend? 9% of all online American adults report actively using an Android/WearOS smartwatch.
This MetaFAQs reports on Americans in 2021 who wear an Android/Wear OS smartwatch by age group, age and gender, employment status, household size, life stage, number of home PCs, technology ecosystem involvement, and technology ecosystem entrenchment.
Mobile Phones TUP Lens
Smartphones have rapidly, although not completely, replaced feature phones. Smartphone users have expanded their range of activities with new uses while also increasingly migrating activities from computers and tablets. This TUP Highlights Report profiles smartphones – their market penetration, user demographic profile, regular activities, usage profile, key competitors, and purchase plans.
This TUP Highlights report includes the following sections: penetration of smartphones versus feature phones, smartphone brand share, top activities for smartphones, smartphone carrier share, smartphone usage profile, trends in technology ecosystems, major activities for a market segment, and the profile of smartphone users.
Key ecosystems penetration [MetaFAQs]
The market penetration of Windows OS, Apple OS, and Google OS devices varies considerably by country. This MetaFAQs reports on each OS ecosystem’s active market penetration and splits out American users by age group.
Smartphone brand share by country [MetaFAQs]
The market share of actively used smartphones varies substantially by country. Apple leads where Samsung or Huawei don’t, and vice versa. This MetaFAQs reports on the share of active installed based on online adults in the US, Germany, UK, Japan, and China’s most-educated adults.
Smartwatch purchase plans
Among online Americans, purchase intentions for Apple Watches outpace those for Android Smartwatches.
Shifts in Apple and Windows penetration among Americans [MetaFAQs]
Apple’s PC/Mac penetration has grown while Windows has shrunk. Globally, iPhone penetration has grown as Androids have subsided – both have been stable among online Americans. Globally, iPad penetration has withdrawn as have non-Apple tablets.
Americans have big plans for tech purchases [MetaFAQs]
Smartphone & PC purchase plans are robust. This MetaFAQs reports on the purchase plans for the next 12 months among online Americans, split by products type (PCs – desktops versus laptops/notebooks, mobile phones – iPhones versus Android, and other technology products).
It’s a multi-ecosystem world [TUPdate]
How loyal are customers to their operating systems?
This TUPdate reports on market penetration status of broad technology ecosystems—that is, how loyal (or not) customers are when it comes to their operating system. In this analysis, MetaFacts measures the market’s adoption of the three prominent operating system families: Microsoft Windows, Google Android/Chrome OS, and Apple iOS/iPadOS/MacOS.
Brand footprints and ecosystems – market progress update [TUPdate]
Popularity may not matter much in life—but when it comes to device and ecosystem adoption—it can mean quite a lot.
This TUPdate measures brand footprint and ecosystem adoption by how many people are using its devices. Microsoft Windows ranks as the most successful technology ecosystem, while Google’s Android and ChromeOS devices, Facebook, Amazon, Apple’s ecosystem, and HP’s brand footprint also hold substantial penetration rates. This TUPdate reports on the progress of seven top ecosystems and brands in reaching market penetration using the wave of research from TUP/Technology User Profile 2020 across the US, Germany, the UK, Japan, China, and India.