It may seem like a jungle out there, but each ecosystem has one dominant product type and at least one other product or combination of products making up its market base. So, which ecosystems have the most multi-product combinations?
This MetaFAQs reports on the concentration of products within the bases of Microsoft Windows and Xbox, Facebook networks or Portals, HP PCs or printers, Amazon shoppers and Alexa users, Apple iPhones, iPads, Watches, and Macs, Google Android/ChromeOS smartphones and tablets, and Samsung smartphones, PCs, and tablets. This report measures online adults in the US, Germany, the UK, Japan, China, and India from TUP/Technology User Profile 2020, which is TUP’s 38th annual.
Highest ecosystem combinations [MetaFAQs]
Which tech ecosystems are strongest? One measure of ecosystem strength depends on how many products online adults use within that system. While Microsoft and Facebook take the lead in many countries, that is not always the case.
This MetaFAQs reports on the use of two or more products or services by online adults spanning: Microsoft Windows and Xbox, Facebook networks or Portals, HP PCs or printers, Amazon shoppers and Alexa users, Apple iPhones, iPads, Watches, and Macs, Google Android/Chrome smartphones and tablets, and Samsung smartphones, PCs, and tablets. This report measures online adults in the US, Germany, the UK, Japan, China, and India from TUP/Technology User Profile 2020, which is TUP’s 38th annual.
Samsung and Apple users by age group and country [MetaFAQs]
Age may be just a number, but a user’s age can tell us a lot about their preferences—especially between top competitors Samsung and Apple. Since each company is striving to expand its core base beyond smartphones to more PCs/Macs and tablets, it’s worth noting that there is a distinct difference in market penetration by age group.
This MetaFAQs details the device-type penetration of Samsung and Apple’s smartphones, PCs, and tablets by age group in 2020 in the US, UK, Germany, and China.
Samsung and Apple’s device type penetration within core [MetaFAQs]
The competition is fierce between Samsung and Apple. Both companies have the strongest hold of the smartphone market, and they are now trying to expand this across device types—especially within their pre-existing core customer base. One measure of brand loyalty is the range of device types that customers actively use.
This MetaFAQs details the device-type penetration of Samsung and Apple’s smartphones, PCs, and tablets within each of their respective core bases in 2020 in the US, UK, Germany, and China.
Samsung and Apple’s core penetration [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, April 21, 2021
How does Apple’s and Samsung’s brand footprint vary by country? What share of online adults are using a smartphone, PC, or tablet from either Apple or Samsung? This MetaFAQs details the market penetration of Samsung and Apple’s core products – smartphones, PCs, or tablets – in 2020 in the US, UK, Germany, and China.
Highest ecosystem penetrations [MetaFAQs]
All it takes is one—especially when it comes to joining an ecosystems or brand footprint. A basic measure of ecosystem strength or brand footprint is how many customers are using at least one of its products or services.
This MetaFAQs reports on the use of one or more products or services by online adults spanning: Microsoft Windows and Xbox; Facebook networks or Portals; HP PCs or printers; Amazon shoppers and Alexa users; Apple iPhones, iPads, Watches, and Macs; Google Android/ChromeOS smartphones and tablets; and Samsung smartphones, PCs, and tablets. This report measures online adults in the US, Germany, the UK, Japan, China, and India from TUP/Technology User Profile 2020, which is TUP’s 38th annual.
Mac and iPhone market penetration among iPad users [MetaFAQs]
How likely are iPad users to be using a Mac and/or iPhone? How much does this differ across countries?
This MetaFAQs details the market penetration of Apple Macs and iPhones among Apple iPad users and all online adults in the US, UK, Germany, and Japan from TUP/Technology User Profile 2020, which is TUP’s 38th annual.
iPad and Android tablet use by generational age group [MetaFAQs]
Although age can play a role in device use, this is not always the case when it comes to the line between Android tablet and Apple iPad customers. Can the same be said across countries? Are iPads more deeply penetrated among younger or older adults? How have Android tablets fared among older versus younger adults?
This MetaFAQs details the market penetration of Apple iPads and Android tablets by generational age groups of online adults in the US, UK, Germany, and Japan in 2020.
Tablets as primary or secondary device [MetaFAQs]
Most online adults use a number of connected devices—but which are the most favored? To what extent are tablets among the most favored devices for online adults? This MetaFAQs reports on the share of online adults in 2020 that use a tablet as their primary or secondary device in the US, Germany, UK, Japan, China, and India.
Tablets dissolving into a split market [TUPdate]
Tablet use has been on the decline. American online adult tablet use has dropped from 60% in 2016 to 36% in 2020. But to what extent is this the case depending on country and types of device users? This TUPdate reports on online adults who actively use a tablet by country (US, Germany, and UK), year (2016-2020), age, hourly usage, household size, and top tablet activities. It also considers iPad use in comparison to overall tablet use and non-Apple tablet use, as well as the association between iPhone/Android smartphones and iPad/non-Apple tablet use.