Apple – Page 7 – MetaFacts TUP Client Portal

August 6, 2022October 12, 2022

Profile of Americans with the oldest tablets

Tablets have the opportunity to return to broader use, and yet even long-time users are not keeping up with the newest models. Who’s holding onto the oldest? 10% of all online American adults are using the oldest tablets. This MetaFAQs profiles online Americans with the oldest tablets by several critical demographic and behavioral factors distinctive from the average American online adult: age and gender; employment status; life stage (age, employment status, presence of children); and technology ecosystem entrenchment. Report [TUP_doc_2022_0806_old] in TUP Lenses: Devices, Tablets, User Profile.

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August 5, 2022February 5, 2024

Profile of Americans who recently acquired a tablet

While the penetration of tablets has shrunk overall, some Americans are leading the movement towards expansion. Who are these recent buyers? 4% of all online American adults reported having recently acquired a tablet. This MetaFAQs profiles recent tablet acquirers by several critical demographic and behavioral factors distinctive from the average American online adult: age and gender; employment status; household size; life stage (age, employment status, presence of children); technology ecosystem involvement and entrenchment. Report [TUP_doc_2022_0805_new_] in TUP Lenses: Devices, Tablets, User Profile.

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August 4, 2022February 26, 2024

Profile of Americans with the oldest smartphones

There’s a growing divide between those who remain up to date with their smartphones and those who cling to the older models. This report looks at those who own the oldest smartphones—29% of all online Americans. This MetaFAQs profiles online Americans with the oldest smartphones by several critical demographic and behavioral factors distinctive from the average American online adult: age and gender, employment status, and technology ecosystem entrenchment. Report [TUP_doc_2022_0804_old] in TUP Lenses: Mobile Phones, Devices, User Profile.

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August 3, 2022October 12, 2022

Profile of Americans who recently acquired an Apple iPhone

Apple holds an important place in the market, but how many and who are the users getting new iPhones? Those with a new Apple iPhone constitute 8% of all online American adults. This MetaFAQs profiles those with a recently acquired Apple iPhone by several critical demographic and behavioral factors distinctive from the average American online adult: age and gender; employment status; household size; life stage (age, employment status, presence of children); employment status; and technology ecosystem entrenchment. Report [TUP_doc_2022_0803_new_] in TUP Lenses: Devices, Mobile Phones, User Profile, Technology Ecosystems.

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August 2, 2022October 12, 2022

Profile of Americans with the oldest computers

Who’s using the oldest computers? Does the user’s age play a factor in the age of the computer? 51.5 million, or 24% of all online American adults, are using the oldest computers. This MetaFAQs profiles those using the oldest computers by several critical demographic and behavioral factors distinctive from the average American online adult: age and gender; employment status; household composition; life stage (age, employment status, presence of children); and employment status. Report [TUP_doc_2022_0802_old] in TUP Lenses: PCs, Devices, User Profile.

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July 29, 2022October 12, 2022

Profile of Americans using Snapchat

Snapchat came strongly out of the gate on its inception. While it hasn’t replaced behemoth Facebook or Instagram (yet), it has managed to gain the regular attention of America’s youngest female adults. This MetaFAQs profiles American Snapchat users by several critical demographic and behavioral factors distinctive from the average American online adult: age group and age within gender, employment status, household size, life stage, and mix of technology ecosystems.

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July 15, 2022October 12, 2022

Profile of Americans who regularly participate in video calls

As video plays an increasing role in our daily lives across social media and other communication platforms, it’s no surprise that video calls are also becoming more and more mainstream. 55% of all online American adults report regularly participating in video calls. This MetaFAQs profiles regular video call participants by several critical demographic and behavioral factors distinctive from the average American online adult: age and gender; employment status; life stage (age, employment status, presence of children); and technology ecosystem entrenchment. Report [TUP_doc_2022_0715_mode] in TUP Lenses: Activities, Communication.

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July 14, 2022October 12, 2022

American women 40+ and their technology

As the average age of the tech-savvy increases, the face of the average technology user is shifting. A major player in the arena of tech is the American woman aged 40+. This TUPdate reports on the unique attitudes and tech habits of American women at or over 40—a group of 69.3 million Americans. This analysis splits American women aged 40 and older into four segments based on their attitudes, values, and profiles of their use of technology. Report [TUP_doc_2022_0714_fema] in TUP Lenses: User Profile, PCs, Mobile Phones, Households, Activities, Consumer Electronics.

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June 30, 2022October 12, 2022

American retirees and their technology

The number of America’s online retirees has been on a steady incline–increasing by 5% each year since 2018—and retirees’ enthusiasm for tech has steadily increased, too. But just how active are American retirees, and how do their attitudes and values impact usage? This TUPdate reports on the unique attitudes and tech habits of American retirees, a group which is made up of 48.8 million Americans. This analysis splits American retirees into 6 segments based on their attitudes and values. Report [TUP_doc_2022_0630_reti] in TUP Lenses: User Profile, PCs, Mobile Phones, Households, Activities.

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June 22, 2022October 12, 2022

Profile of Americans actively using wireless item trackers

Technology consumers have stuff, lots of stuff. The expansion of wireless networks has enabled a broader mesh that promises better to locate one’s items. This MetaFAQs profiles the early adopters – the 14% of online Americans actively using wireless item trackers, detailing the critical demographic and behavioral factors distinctive from the average American online adult: age group and age within gender, employment status, household size, life stage, number of home PCs used, and mix of technology ecosystems.

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Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.