Penetration – Page 6 – MetaFacts TUP Client Portal

October 29, 2023October 26, 2023

VR headsets, seeking acceptance, persist as virtual

Who hasn’t misplaced their phone or keys or wondered where their luggage was?

Using technology to help find items has reached a plateau. The percentage of online adults using a wireless item tracker such as Tile or Apple’s AirTag has remained flat between 2021 and 2023. Overall global active usage has subsided from one in six to one in eight online adults. Active penetration rates have dropped among groups such as Gen Z adults in the US, UK, Germany, and China.
This may have seemed like yet another device to help attract users into adopting or staying with technology ecosystems. It’s too early to see if it’s making a difference. The market penetration is too small.

This MetaFAQs reports on the percentage of online adults in the US, UK, Germany, Japan, and China who actively use a wireless item tracker such as from Tile or Apple’s AirTag. Report [TUP_doc_2023_1025_tile] in TUP Lenses: Consumer Electronics; Technology Ecosystems

This content is for subscribers only.
Join Now

Already a member? Log in here

Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.

October 13, 2023October 19, 2023

Younger techies dominate? Seniors beg to differ

Younger techies dominate? Seniors beg to differ – Seniors, those aged 55 and above, represent a significant portion of online adults and bring a rich history of technological experience. Their journey began with enhancements in landlines and the dawn of pricey, less reliable mobile phones. They witnessed PCs evolve from hobbyist creations to essential tools for work, education, and daily tasks. Television expanded from just a few networks to the vastness of cable, with streaming emerging more recently in their tech narrative. This demographic adapted as technology milestones like the Apple II, email’s surge, and the decline of paper maps. Their long-standing tech experience offers a unique perspective and challenges the notion that younger generations solely drive technological innovation.

This MetaFAQs reports on the number of online adults aged 55 and over in the US, Germany, UK, Japan, and China. Report [TUP_doc_2023_1013_seni] in TUP Lenses: User Profile

This content is for subscribers only.
Join Now

Already a member? Log in here

October 9, 2023February 26, 2024

Gamers pass the halfway mark

Gamers pass the halfway mark – Over half of the online adults in the US, UK, and highly-educated segments in China regularly play games using their connected devices. While Generation Z leads in game-playing rates, it’s a popular activity across all age groups. Interestingly, there’s no single predominant device for gaming. Smartphones are more prevalent for gaming than consoles among adults in many countries, particularly among Gen X and Boomers. While gaming PCs are gaining traction, their presence is still less than most platforms, barring tablets. Notably, only a minority of Gen X and Boomer players prefer tablets over gaming PCs. This MetaFAQs provides the detailed penetration of game-playing activity, segmented by platform, country, and generation. Report [TUP_doc_2023_1009_game] in TUP Lenses: User Profile; Activities; Game Consoles, Gaming PCs, and Game-Playing

This content is for subscribers only.
Join Now

Already a member? Log in here

October 1, 2023December 1, 2023

More employees in large companies use a work printer

More employees in large companies use a work printer – Employees in larger companies are more likely to be actively using a work printer than employees with smaller employers. Somebody, somewhere, needs that paper printed. That the percentage would be higher among larger employers may seem at first to be a matter of company size. However, these TUP penetration statistics are based on responses per employee, not per employer. Active printing rates are also because larger companies tend to find it harder to change. Many are set in their ways, especially those adhering to defined procedures and practices. That’s not to suggest that printing on paper is a regressive practice. But, among many circles, it’s considered passé. Especially as digital transformation continues and a growing number of employees are using collaboration tools, paper forms and reports are facing downdrafts in usage.
This MetaFAQs reports on the percent of employees regularly using an employer-provided printer by the size of the employer. Report [TUP_doc_2023_1001_wpri] in TUP Lenses: Printers; User Profile

This content is for subscribers only.
Join Now

Already a member? Log in here

September 29, 2023February 5, 2024

Peak smartwatch? Time for a strategy shift

Smartwatches have quickly gained popularity, gracing the wrists of millions. These devices offer more than just timekeeping and fitness monitoring; they’ve evolved into personal assistants. Users value their multi-functionality, utilizing them for calendars, health metrics, reminders, and more. In addition, they’ve become a symbol of modern luxury. However, the latest wave of TUP confirms that the smartwatch market penetration seems to have reached a peak or plateau. Now, it’s largely about replacing older models rather than attracting first-time users. Therefore, manufacturers need to adapt their strategies, focusing less on expanding their user base and more on meeting the needs of existing customers.

These TUP tables report on the number and percentage of online adults regularly using a smartwatch such as an Apple Watch. They also include the number who are planning to purchase one within the coming 12 months.

This content is for subscribers only.
Join Now

Already a member? Log in here

September 25, 2023October 20, 2023

Generational insights into printer trends

Printers have seen a decline in usage, but interestingly, specific generational cohorts show varied printer adoption rates. It’s essential to note that generations are defined by the era of their birth, not merely age. These cohorts share common experiences and often adopt behaviors influenced by peers born in the same timeframe, leading to distinct technological preferences and habits. The broader use of printers among the Boomer/Silent generations is more a reflection of deeply engrained habits than merely of age. This MetaFAQs reports on the number of printers actively used by online adults within generational age groups and country.

This content is for subscribers only.
Join Now

Already a member? Log in here

September 21, 2023October 17, 2023

The active base of computer and printer users is declining

The world is shrinking, at least in terms of the share of adults using computers and printers. While both the computer and printer industries have enjoyed a growth-oriented mentality for decades, that orientation has slowed. Accepting this reality means that technology marketers need to orient towards replacement markets where users are focused on replacing or enhancing the technology they have. Also, it means that fewer users are first-time or new to technology. Instead, the base of users has experience that is deepening and lengthening. This MetaFAQs reports on the penetration of computers and printers among online adults in the US, Germany, UK, Japan, and China from 2021 through 2023. Report [TUP_doc_2023_0921_decl] in TUP Lenses: PCs; Printers

This content is for subscribers only.
Join Now

Already a member? Log in here

September 13, 2023September 28, 2023

Printer activity in US, Germany, UK, Japan, China

Printing continues to be a routine task for a significant portion of online adults, encompassing activities such as printing documents, web pages, reports, presentations, personal records, and even recipes. However, it’s important to note that not all online adults are actively engaged in this practice. The extent of printer usage varies considerably from one country to another, and this variation carries substantial implications for both printer manufacturers and the suppliers of consumables like ink, toner, and paper.

To provide valuable insights into this aspect, we present the TUP 2023 table 410 PRxCOUNTRY, which offers a comprehensive overview of printer usage among online adults in five key markets: the United States, Germany, the United Kingdom, Japan, and China. This data encompasses the percentage of individuals in each country who have utilized a printer in the preceding 90 days, along with detailed information on the number of printers they have employed.

This data not only sheds light on the current state of printer engagement but also serves as a valuable resource for technology marketers, researchers, analysts, and professionals seeking to understand and capitalize on these trends within the global technology landscape.

This content is for subscribers only.
Join Now

Already a member? Log in here

August 23, 2023October 20, 2023

Long-term printing trends and generational shifts – 2011 to 2023 – US

Most Americans use a printer at home, school, or in a workplace. However, market penetration has sagged over the last five years, and the divide between printer users and non-users has widened.

This TUPdate looks at the long-term trend of printer usage among each generation of Americans. It addresses the question of whether people born around the same time and having grown up with certain technology are increasing or decreasing their printer usage more or less than other generations. The analysis is based on thirteen years of TUP user surveys (TUP 2011 through 2023) as each successive generation grows, evolves, and chooses the technology products and services they use.

This content is for subscribers only.
Join Now

Already a member? Log in here

June 16, 2023September 26, 2024

Gaming trends and user profile

Online adults are deeply engaged in various forms of entertainment, particularly gaming. Over half of American adults use their connected devices for playing games, watching videos, and listening to music, like online adults worldwide. Despite temporary disruption due to the pandemic, the game-playing rate bounced back and grew gradually, indicating its popularity as a staple pastime. This is based on our TUP/Technology User Profile 2022 survey of 13,641 online adults across the US, Germany, UK, Japan, and China, as well as similarly-sized waves from 2019.

Nevertheless, the usage of specialized gaming equipment like game consoles, gaming PCs, or VR headsets has remained limited. Sony, Nintendo, and Microsoft’s Xbox remain the global market leaders in consoles, each resonating with specific demographic groups and geographical locations. Gaming activities are part of the regular life of most online adults and span all age groups, with younger generations showing a particularly high adoption rate of newer technologies.

Despite a strong focus on gaming, more online adults use their devices for other entertainment activities like watching videos or streaming music. The global demand for gaming, whether casual or immersive, remains substantial, offering growth opportunities. With Apple recently entering the VR/AR/MR headset market, the industry is primed for potential expansion beyond its niche focus. Manufacturers may need to reconsider their current gaming-focused strategies to seize emerging opportunities effectively and broaden their market reach.

This TUPdate looks into the trend around game-playing with connected devices (smartphones, computers, tablets, game consoles), and the use of specialized game equipment (gaming PCs, game consoles). It profiles game-players by their age generation groups, household composition, and presence of children.

This content is for subscribers only.
Join Now

Already a member? Log in here