WhatsApp – MetaFacts TUP Client Portal

June 3, 2022February 26, 2024

Highlights: User Profile

Sociodemographically distinct groups vary in composition, technology devices and services, and how they use what they have. Most advantaged groups have bolstered their technology collection during the pandemic and increased their usage levels. Most disadvantaged segments, meanwhile, have used what they have at hand more so than acquiring newer technology. Older millennials have the wealthiest collection of technology devices, well above that of every other age group. This TUP Highlights report includes the following sections: usage segments, segments, and trends in segments.

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May 23, 2022February 26, 2024

Highlights: Activities

What we do paints a richer picture than what we carry or own. All computers are not used the same and nor are smartphones or tablets. Each user has their preference about how they spend their time. Also, each user expresses their choices about which connected devices they turn to for each type of activity. While some see their tablets as passive movie screens, others rely on them as communication hubs. Some users prefer to shop on a computer, while others rely more on their smartphones.
This TUP Highlights report includes the following sections: main activities across all tech devices, major activities for each device type, activities unique to which device type, cross-device activities, the profile of activity type users, major activities for a market segment, home entertainment activities, the profile by key activities, and listening activities.

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April 24, 2022October 12, 2022

Profile of Americans using Instagram

Meta’s active reach has declined over time and has been bolstered by its active Instagram base. Instagram users are different from active Facebook or WhatsApp users, complementing shortfalls in Meta’s other two platforms. Thirty-nine percent of online Americans actively use Instagram. This MetaFAQs profiles active Instagram users by their age, age within gender, employment status, household size, life stage, and mix of technology ecosystems.

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April 17, 2022February 26, 2024

Profile of Americans using WhatsApp

WhatsApp is one of the cornerstone services keeping many Americans within the Meta sphere. Working Dads have the highest penetration rates. This MetaFAQs report profiles American WhatsApp users by several critical demographic and behavioral factors distinctive from the average American online adult: age group and age within gender, employment status, household size, life stage, number of home PCs used, and mix of technology ecosystems.

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April 3, 2022October 12, 2022

Profile of Americans using Facebook, Instagram, or WhatsApp

Meta engages nearly three-fourths of online Americans with its Facebook, Instagram, or WhatsApp platform. This MetaFAQs profiles American users of any of the three, Facebook, Instagram, or WhatsApp, by several critical demographic and behavioral factors distinctive from the average American online adult: age, age within gender, employment status, household size, life stage, number of home PCs used, and mix of technology ecosystems.

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February 5, 2022February 26, 2024

Active American social networkers by age

Facebook [Meta] has announced a move towards a metaverse. The current age profile of Facebook’s current active users is much older than most other leading networks. This TUP analysis profiles the age distribution of active users of Facebook, Instagram, WhatsApp, these three netted together, SnapChat, Pinterest, and Nextdoor.

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February 3, 2022February 26, 2024

The decline of Meta among younger adults

Meta’s three main properties—Facebook, Instagram, and WhatsApp—have been waning in popularity from 2016 to 2021 among online adults. A major contributor to this is the younger generation, especially when it comes to use of Meta’s former namesake, Facebook.
This TUPdate reports on Meta’s active American users of Facebook, Instagram, WhatsApp, and any of the three (net) from 2016 to 2021. This report also considers younger online adults (aged 18-24) in the US and Germany.

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December 28, 2020October 10, 2022

Active use of social networks Facebook, Instagram, WhatsApp by country [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, December 28, 2020

How many adults actively use Facebook, Instagram, or WhatsApp? How does this vary by country? How has their share shifted over time? This MetaFAQs shows the number of online adults who reported using these social networks in the previous 30 days in the US, Germany, and the UK.

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December 13, 2020January 24, 2022

Active use of Facebook, Instagram, or WhatsApp by age group and country [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, December 13, 2020 Net usage of any of the three major Facebook platforms – Facebook, Instagram, and WhatsApp – reflects a reach into the majority of online adults. However, this market penetration varies by age group and country. This MetaFAQs reports on the market penetration for users of any of…

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October 14, 2020October 8, 2022

Active Facebook, Instagram, and WhatsApp users block ads above average [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, October 14, 2020 Ad blocking is an active practice among many online adults. This MetaFAQs looks at the active use of ad-blocking software among the users of any of Facebook, Instagram, or WhatsApp compared to those not using those platforms. This is detailed for six countries: the US, Germany, the…

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Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.