Background:
Home printers have been declining in market penetration and usage for years. Before the pandemic, adults worldwide relied less on home computers or home printers and more on smartphones, tablets, or, for some of the employed, work computers and work printers. With the onset of the pandemic, many employees, students, and parents turned to home printers to get their work or schooling done. Recent widespread attention to AI holds the promise of a home printing resurgence as early adopters tap into their creativity or learning using AI tools, potentially sparking renewed interest in printing their creations.
Approach:
MetaFacts surveyed 12,032 online adults in the US, Germany, UK, and Japan as part of its annual TUP/Technology User Profile 2024 study. Within the survey, along with detailing the home printers respondents regularly use, we have them report about their printing activities. They also detail the activities they regularly do with their connected devices and those they do with assistance from an AI tool. Additionally, we assess their attitudes about AI’s ability to help them be more creative or productive.
Join Now