Apple has expanded into the two latest generations of online adults around the world. In every country surveyed, more than half of online adults are regularly using at least one major Apple product: an iPhone, an iPad, or a Mac. Among the earlier generations with millennials and Boomer/Silent adults, global penetration is 40%, and in the US it nears 50%.
This MetaFAQs reports on the percentage of online adults by age generation and country who are using one or more Apple devices – a smartphone, tablet, or computer. It also details how many Apple devices each age generation is using. Report [TUP_doc_2023_1207_appl] in TUP Lenses: Devices; PCs; Mobile Phones; Tablets; User Profile; Technology Ecosystems