Long-term printing trends and generational shifts – 2011 to 2023 – US

Most Americans use a printer at home, school, or in a workplace. However, market penetration has sagged over the last five years, and the divide between printer users and non-users has widened.

This TUPdate looks at the long-term trend of printer usage among each generation of Americans. It addresses the question of whether people born around the same time and having grown up with certain technology are increasing or decreasing their printer usage more or less than other generations. The analysis is based on thirteen years of TUP user surveys (TUP 2011 through 2023) as each successive generation grows, evolves, and chooses the technology products and services they use.